Bridging the gap between brand strategy and customer experience [Postprint]
dc.contributor.author | Clatworthy, Simon | |
dc.date.accessioned | 2013-01-30T09:18:19Z | |
dc.date.accessioned | 2013-01-31T04:00:20Z | |
dc.date.available | 2013-01-30T09:18:19Z | |
dc.date.available | 2013-01-31T04:00:20Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Managing Service Quality 2012;22(2):108-127 | |
dc.identifier.issn | 0960-4529 | |
dc.identifier.uri | http://hdl.handle.net/11250/92994 | |
dc.language.iso | eng | |
dc.title | Bridging the gap between brand strategy and customer experience [Postprint] | |
dc.type | Journal article | |
dc.type | Peer reviewed | |
dc.identifier.doi | 10.1108/09604521211218936 |
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Artikler / Articles [135]