Blar i Artikler / Articles på forfatter "Clatworthy, Simon"
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Bridging the gap between brand strategy and customer experience [Postprint]
Clatworthy, Simon (Journal article; Peer reviewed, 2012) -
Narrating Service Design to Account for Cultural Plurality
Zhipeng, Duan; Vink, Josina; Clatworthy, Simon (Peer reviewed; Journal article, 2021) -
Narrating Service Design to Account for Cultural Plurality
Duan, Zhipeng; Vink, Josina; Clatworthy, Simon (Peer reviewed; Journal article, 2021) -
Service innovation through touch-points : development of an innovation toolkit for the first stages of new service development
Clatworthy, Simon (Journal article; Peer reviewed, 2011)This paper reviews one of the central areas of service design, the area of touch-point innovation. Specifically, it describes the development and use of a card-based toolkit developed in the AT-ONE project - the AT-ONE ...