Blar i ADORA på forfatter "Motta-Filho, Mauricy Alves da"
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Designing for brand experience : operationalizing a service dominant logic approach to branding through service design
Motta-Filho, Mauricy Alves da (CON-TEXT. PhD thesis;89, Doctoral thesis, 2017)This thesis reports on a research project that explored how Service Design could be used to facilitate the translation of Brand Strategy into Customer Experience. In this context, Designing for Brand Experience is proposed ...