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- Design 
FRAM - Design for Shareable Futures is an industrial design project exploring circularity and how it contributes to sustainable user behavior and circular product lifecycles. Imagine a society where sharing products is more convenient than owning. Imagine driving to a DNT cabin with no luggage, being met with an outdoor set of your preference. No responsibility, storage, or maintenance knowing that Bergans is being responsible for you. Project FRAM is a step in that direction. Making outdoor products shareable is possible but it requires great service, business, and industrial design strategies. Focusing Bergans rental and subscrip-tion-based services, user insights, and product lifecycles, I have designed an outer-layer sleeping bag to fit both backstage and front-stage user needs.