This project explores an electrical substation which uses the natural resource of narcissism and self-exposure to promote sustainable energy. The substation is linked to an offshore wind farm which will provide green electricity to over a million New York homes in the coming years. And in those homes, without a doubt, people are using their electrically charged gadgets to access social media apps like Insta­gram. Posting pictures on social media has become a way of showing cultural and social capital. And for companies, social media has become an undeniable source in branding. Playing upon this tendency, the substation is opened to the public through a visitor’s path, providing photo opportunities which emphasize the different stages of electrical transformation happening in the machinery.