Rethinking climate action - Can we enjoy the mountains while protecting them?
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- Design 
There are many indications that winter tourism will discontinue at several popular ski resorts.It is because of the increasingly warmer climate. It assumed that the emissions did not decrease. During my research in Åre, Sweden, a ski resort, I discovered that people find it difficult to reconcile their dual roles: being part of the problem and, at the same time, part of the solution. We must learn to live with this duality. However, according to many sources, there is still hope. My project in service design aims to motivate people who have yet to be enthusiastic about climate action to take action. Therefore I developed Rider, a service that turns a train journey into an experience. Rider transforms ordinary train journeys into fascinating experiences, targeting individuals attending various festivals and events. While taking a train may be considered optional rather than a certainty, Rider enhances the overall experience by extending the event atmosphere onto the train. By doing so, Rider makes train travel a more appealing alternative and, simultaneously, is an act for the climate. Above is the user journey for an example trip that the service Rider developed from Oslo to a festival in Åre. The goal is encouraging people to choose the train as a more environmentally friendly transportation option. As part of this initiative, they have arranged for the first day of the festival to take place on the train.