This diploma explores how to motivate people to walk and bike more in Tønsberg & Nøtterøy. People are travelling more and this increase must be met by use of environmentally friendly modes of transport. Photographs point to existing qualities and challenges in selected streets and public spaces. They are juxtaposed with sketches, presenting a new image where existing qualities are highlighted and the street floor is reprioritized in favour of pedestrians and cyclists. The transformation makes the city more interesting and comfortable to walk, bike and spend time in. A network of new experiences creates a new image: a pedestrian and cyclist friendly city. This flora of diverse urban spaces act as catalysts that invite, inspire and motivate people to walk and bike more in Tønsberg & Nøtterøy.