The goal of this thesis is to define beauty and to show that beauty is tangible and necessary in design. By establishing the value of aesthetics and Searching for the classical rules of aesthetics and apply them in a design process, and create a tool kit which can be applied on different design projects. Opted to design a boat with a docking system, using those findings have led to new and different lines, proportions, colours and a layout focused on the users and their comfort, aspiring to prove that those guidelines are applicable in different industrial design projects.