Bridging the gap between brand strategy and customer experience [Postprint]

dc.contributor.author	Clatworthy, Simon
dc.date.accessioned	2013-01-30T09:18:19Z
dc.date.accessioned	2013-01-31T04:00:20Z
dc.date.available	2013-01-30T09:18:19Z
dc.date.available	2013-01-31T04:00:20Z
dc.date.issued	2012
dc.identifier.citation	Managing Service Quality 2012;22(2):108-127
dc.identifier.issn	0960-4529
dc.identifier.uri	http://hdl.handle.net/11250/92994
dc.language.iso	eng
dc.title	Bridging the gap between brand strategy and customer experience [Postprint]
dc.type	Journal article
dc.type	Peer reviewed
dc.identifier.doi	10.1108/09604521211218936