Browsing PhD by Subject "Servicedesign / Service design"
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Design support at the front end of the New Service Development (NSD) process : the role of touch-points and service personality in supporting team work and innovation processes
(CON-TEXT / Thesis ; 55, Doctoral thesis, 2013)This thesis explores the first stages of New Service Development, and focuses upon the role that design can play to improve the innovation performance of a development team. The work took a ”research by design” approach, ...